d.school news

What is Designing for Sustainability?

What is Designing for Sustainability?
a d.school Mini-Conference Fall 2006

Thursday, October 26, 2006
3:30 PM – 7:00 PM
Hewlett 200

Come join the students and faculty of MSE289 for a mini-conference on designing for sustainability. The conference is officially part of the d.school course, Clicks-n-Bricks: Creating Mass Market Experiences, but this session is open to all.

Thought leaders in sustainable design are featured speakers, including:
· Debra Dunn, former senior executive at HP in charge of sustainability
· Andrew Ruben, Wal-Mart's VP of corporate strategy and sustainability
· Bob Adams, IDEO

Topics we will cover include:
· What is designing for sustainability?
· What are leading companies and organizations doing in this space?
· What's the real deal behind Wal-Mart's commitment to sustainability?
· What are some alternative views?
· How can you put sustainable design into practice in your work? Do you want to?

Roger Martin on the push-pull of the viable vs. the reliable

"A valid process... flows from designers' deep understanding of both user and context, and leads them to ideas they believe in but can't prove."

In October's Fast Company, Roger Martin, Dean of the Rotman School of Management at the University of Toronto writes about "Tough Love," the need for business to "outimagine the competition" by incorporating design thinking into their innovation process.

d.school and D-Schools

The October 9, 2006 BusinessWeek has an article featuring d.school students' Mozilla projects as the lead-in to an exploration of the new landscape of great design schools.